Why Organic is a “premium product”

Because its true costs and value are not very clear to us

Because we never measure the complete costs of the non-organically grown food

Because its a novelty in America and Europe (less so in India)

Because it is positioned as Premium in Western markets and we love to copy

Because it makes organic growers feel somewhat morally superior (we aren’t)


Conclusion: Organic is better, but that doesn’t mean it has to be just for the rich (in India)



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