Who we work with.

The people we coach are setting up different kinds of farms — but the common thread is that they're new to farming and serious about doing it organically. Most fall into one of these:

Homestead farms — people growing most of what their household eats, with some surplus to sell.
Peri-urban farms and farmhouses on the outskirts of a city, often weekend-led at first, scaling up as confidence grows.
Small mixed commercial farms — smallholdings designed to generate income from vegetables, fruit, and other produce for local markets.
Agroecological farms — people building a farm around organic, natural, regenerative, or permaculture principles, depending on context.
Reviving family land — returnees and next-generation farmers bringing an ancestral plot back into production.

Common threads: limited prior farming experience, willing to learn the business of farming and not just the romance of it, and prepared to do the unglamorous planning work before putting seeds in the ground.

This isn't for you if you're looking for a weekend gardening course, generic how-to content, or someone who will tell you farming will make you rich quickly. We don't do any of those.

What we cover.

Coaching follows three phases. Most engagements start in Phase One, but people with existing farms often come to us mid-arc.

Phase 1 — Design

The work most new farmers skip, and most new farms pay for later. We work through:

Your goals — honest, specific, written down
Land assessment — soil, water, sun, wind, drainage, neighbouring pressures
Farm layout and zoning
Irrigation and water management plan
A three-year cropping plan grounded in your climate and local market
An honest capital and operating budget

This phase usually takes four to eight weeks, with one or two on-site visits plus structured remote work.

Phase 2 — Setup

Bringing the farm alive:

Sourcing seeds, saplings, compost, tools — knowing what to insist on and what not to
Finding and training farm labour
Demonstrating the core methods we use
First-season planting cycles, staged over the growing window
Setting up record-keeping that will actually be used

Phase Two lasts one full growing season — typically six to eight months in most of India.

Phase 3 — Operations

When the first season is in, the harder questions begin:

Who will you sell to? Direct to consumers, restaurants, CSA-style subscription, or wholesale?
What's the pricing logic?
What does it cost you to produce each thing, honestly?
Which of your crops are actually paying their way? Which are vanity?
Value-added products — which ones make sense, which ones just add operational overhead?
What's the second-season cropping adjustment based on what you learned?

This phase is where most independent farms lose their footing and where our experience makes the biggest difference. Phase Three runs up to twelve months.

How engagements work.

Format. One-on-one. Primarily remote — scheduled weekly or fortnightly video calls — with in-person farm visits at key moments (design handover, first planting, mid-season review, end-of-season debrief).

Duration. A typical full engagement runs 12 to 18 months across all three phases. Shorter engagements — a design-only package, for example — are possible when that's what's needed.

Capacity. Three or four new farms each year. We don't take on more. If we're full when you reach out, we'll tell you — and put you on a short list for the next cycle.

Investment. Shared in the first conversation. It varies with engagement length and complexity. We aim to be affordable for serious new entrants and honest about the value of experienced help.

The first step.

A free 30-minute call. We talk through where you are, what you're trying to do, and whether coaching is right for you. If we're not the right fit, we'll often suggest a workshop or point you somewhere more useful.

Fill out the form on this page — as much or as little detail as you have — and we'll be in touch within a few days to schedule.

Coaching that goes deep, not wide.